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Test water temperature and enterprise network direct to resolve the "actual situation" contradiction - Clothing, Shop - Clothing ind

Low-key, almost all the traditional brand shoes and apparel online shop off the common practice. Shop online and traditional channels because many of the contradictions can not be solved: online shop, Proxy Damage to commercial interests; if agents do not open will open, agents do not open other people will open; price hard to unity difficile true ... ... but the network Sell Inevitable, unavoidable impact, so more of Wenzhou shoes and apparel brand for their efforts to find a way to resolve the conflict.

Network Marketing, is not easy to say love you

1 Clothing Brands quietly opened on Taobao Online Shop, do two drill after another shop in Taobao Mall, good sales. Less investment and quick results for corporate CEOs wreathed in smiles, But, when we interviewed, this Clothing Company bosses will be too anxious, repeatedly stated that he can not promote online shop.

"Agents can view an online shop without breaking the regional franchise of the regional protection structure."

"Taobao business too much, the price a bit messy, so it is difficult to control."

"Only want to eat this cake shop online, but do not want be the impact of traditional brick and mortar store."

A result, many brands of Wenzhou shoes off storefronts, adopted a low-key approach. Can chat, interviews Mo on.

"But you do not open, agents will be open, and the price is difficult to unity, the network of the inevitable impact of the store." Thus, more shoes and apparel companies to explore for themselves in the low-key approach to the seek to resolve conflicts in order to expedite the layout of the virtual network market.

Drops of Kids : The Online Shop Unity Management

"Block as dredging." Drops of Children's Wear Co., Ltd. Chairman Chen Zhonghuai says. Instead of letting agents own shop, the price in line to confuse the brand than to encourage them to shop, and standardized management. Early last month, drops of the company to those who have been in the online shop of the dealer issued a document: Agents can open their own storefronts, but it must be to the company registration, uniform pricing, unified management. Otherwise, agents will be punished entity.

Of the agents, the benefits of unified management is after the obvious: head office agents will provide pictures, and provide more goods and transfer replacement support, enjoy the company of providing a unified service.

It is reported that drops of Kids Taobao currently have more than 20 storefronts, which is the agency open 6. Chief of Huang Yan drops of it, currently the 6 Online Shop has all the unified management. Company will set up a dedicated customer service professionals responsible for after-sales service. Drops of solution of regional agents

Another way of conflict of interest is the implementation of regional protection on the network, cross-distribution of profits by as to enhance the enthusiasm of agents. Customers such as Nanjing, the Beijing opening online shop to buy products agents, then the profit agency owned by Nanjing, Beijing, agents also provide service proportional sharing. And vice versa.

This once introduced, they received support agents.

It is understood that the network drops of 365 mall has opened on-line outlets, different regions of the Official Online Shop on the company's customers to purchase products, too, with agents in the region profits.
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